A comprehensive analysis of the trading performance of leading PC brands, including Lenovo, HP, Dell, Apple, and Asus, on September 30, 2024, along with an exploration of factors driving the PC market.

Market Overview: PC Market Growth and Trends in 2024

The global PC market experienced steady growth in 2024, marking the third consecutive quarter of positive results, with Q2 showing a 3.4% year-over-year increase in shipments, totaling 62.8 million units【76†source】. This growth has been driven by a surge in demand for AI-integrated PCs, gaming devices, hybrid work models, and the transition to Windows 11, making 2024 a pivotal year for the PC industry.

1.1 Detailed Performance of Leading PC Brands

Lenovo (Market Leader, AI Integration, Enterprise Solutions): Lenovo sustained its position as the leading PC manufacturer, shipping 14.7 million units and achieving a 23.4% market share, with an annual growth of 3.5%. The company’s strategic focus on AI integration in enterprise and consumer PCs has solidified its dominance. Their ThinkPad and Yoga series, known for AI-enhanced features like noise cancellation, adaptive cooling, and facial recognition, continue to appeal to business users and remote workers. The trading activity surrounding Lenovo’s stocks showed resilience, driven by strong sales in both the enterprise and consumer segments.

HP Inc. (Sustainable Computing, Hybrid Work Solutions): HP shipped 13.7 million units, capturing a 21.8% market share and growing by 1.8% year-on-year. HP’s emphasis on sustainability—using recycled materials and promoting energy-efficient devices—has positioned the brand as a leader in eco-friendly computing. The surge in demand for hybrid work solutions, such as lightweight laptops and docking stations, contributed to HP’s stable growth. Investors are increasingly attracted to HP due to its balanced approach to innovation and sustainability, as evidenced by the rising demand for its EliteBook and Spectre series.

Dell Technologies (US Market Impact, Decline in Shipments): Despite being a major player, Dell experienced a 2.4% decline in shipments, dropping to 10.1 million units. This was primarily due to reduced demand in the U.S. market. However, Dell continues to be a formidable force in the enterprise sector, offering high-performance workstations like the Dell Precision and the XPS line. The company’s emphasis on cybersecurity and IT management has kept it relevant, even though the decline has made investors cautious.

Apple Inc. (Apple Silicon Success, AI Innovations): Apple secured the fourth position, with a 6% year-over-year growth, shipping 5.5 million units and attaining an 8.8% market share. The continued success of Apple Silicon (M1 and M2 chips) has been a game-changer, offering unmatched performance and energy efficiency. The announcement of the “Apple Intelligence Suite,” an AI-powered set of features across Macs, iPads, and iPhones, further enhanced Apple’s appeal, especially among professionals and creatives who demand high-performance devices【76†source】.

Asus (Gaming Market Leader, ASUS ROG Dominance): Asus experienced the highest growth rate among the top five, with a 17.3% increase, shipping 4.5 million units. Its gaming brand, Republic of Gamers (ROG), led the way in capturing the gaming market. The integration of advanced cooling systems, high-refresh-rate displays, and NVIDIA RTX GPUs in its gaming laptops and desktops has set Asus apart from its competitors. Investors are bullish on Asus due to the brand’s solid foothold in the gaming industry.

1.2 Factors Influencing the PC Market

• Windows 11 Refresh Cycle (PC Upgrades, End-of-Life for Windows 10): The Windows 11 transition has prompted many consumers and businesses to upgrade their systems, contributing significantly to the growth in PC shipments. This cycle is expected to continue driving demand in the coming quarters.
• AI and Machine Learning Integration (Intelligent Features, Enhanced Productivity): The integration of AI features such as predictive performance, smart cooling, and advanced security protocols has made PCs more versatile and capable, driving demand for modern devices.
• Supply Chain Management (Overcoming Chip Shortages, Logistics): Despite ongoing chip shortages, many PC manufacturers successfully navigated these challenges by diversifying suppliers or investing in their manufacturing capabilities, enabling them to meet growing demand.

1.3 Investment Outlook and Predictions

• Investment Strategies (AI, Sustainability, Hybrid Work): Investors are likely to focus on companies prioritizing AI integration, sustainability, and hybrid work solutions. Brands like Lenovo, HP, and Apple are expected to continue showing growth, making them attractive long-term investments.